Digital Maturity — Group Report
Digital Maturity — Group Report
Source: latest CustomerSegmentation snapshot per customer · Score = digitalMatureScore.totalWithTrafficFactor
Executive Summary
- 1,500 customers measured across 10 Dacapo entities.
- Group-wide weighted average maturity: 9.0 points (observed max: 36.25).
- Three clear tiers emerging:
- Leaders — Dacapo Stainless SAS, International B.V. and BV (Belgium): medians ≥ 11, very few dormant customers.
- Core volume markets — A/S, B.V., GmbH, AB, AS: medians 7.5–8.75, large customer bases, highest absolute growth potential.
- Laggards — s.r.o. (CZ): median 5.0, 26% of customers still at zero engagement.
kpiis the #1 power-user feature in every single company — the clearest group-wide success.certificateDownload,quotationsOverviewandordersOvervieware the universal "mainstream" features (score = 2) across the group — self-service baseline is established.
Headline Table
| # | Company | Customers | Median | Avg | Max | % Dormant (0) | % Advanced (≥20) |
|---|---|---|---|---|---|---|---|
| 1 | Dacapo Stainless SAS (France) | 30 | 14.4 | 13.0 | 21.3 | 6.7% | 16.7% |
| 2 | Dacapo Stainless International B.V. | 97 | 12.5 | 12.4 | 36.3 | 6.2% | 14.4% |
| 3 | Dacapo Stainless BV | 82 | 11.3 | 10.6 | 25.0 | 12.2% | 12.2% |
| 4 | Dacapo Stainless A/S (Denmark) | 349 | 8.75 | 9.3 | 32.5 | 13.2% | 8.6% |
| 5 | Dacapo Stainless B.V. | 196 | 8.75 | 8.9 | 23.8 | 13.8% | 5.1% |
| 6 | Dacapo Stainless Sp. z o.o. (Poland) | 90 | 8.75 | 9.6 | 26.3 | 17.8% | 8.9% |
| 7 | Dacapo Stainless GmbH (Germany) | 210 | 7.50 | 8.3 | 27.5 | 15.7% | 7.1% |
| 8 | Dacapo Stainless AB (Sweden) | 233 | 7.50 | 7.9 | 30.0 | 14.6% | 6.9% |
| 9 | Dacapo Stainless AS (Norway) | 109 | 7.50 | 8.1 | 27.5 | 23.9% | 9.2% |
| 10 | Dacapo Stainless s.r.o. (Czech R.) | 104 | 5.00 | 6.8 | 22.5 | 26.0% | 3.8% |
| — | Group total | 1,500 | — | 9.0 | 36.25 | 15.1% | 8.1% |
Ranked by median maturity (highest first).
Maturity Distribution (share of customers per bucket)
Buckets: Dormant = 0 · Emerging = 0 < v < 10 · Engaged = 10 ≤ v < 20 · Advanced = v ≥ 20
| Company | Dormant | Emerging | Engaged | Advanced | Visual (Dormant░ · Emerging▒ · Engaged▓ · Advanced█) |
|---|---|---|---|---|---|
| SAS (France) | 7% | 20% | 57% | 17% | ░░▒▒▒▒▓▓▓▓▓▓▓▓▓▓▓███ |
| International B.V. | 6% | 28% | 52% | 14% | ░▒▒▒▒▒▒▓▓▓▓▓▓▓▓▓▓███ |
| BV | 12% | 30% | 45% | 12% | ░░░▒▒▒▒▒▒▓▓▓▓▓▓▓▓▓██ |
| A/S (Denmark) | 13% | 38% | 40% | 9% | ░░░▒▒▒▒▒▒▒▒▓▓▓▓▓▓▓▓█ |
| B.V. | 14% | 39% | 42% | 5% | ░░░▒▒▒▒▒▒▒▒▓▓▓▓▓▓▓▓█ |
| Sp. z o.o. (Poland) | 18% | 33% | 40% | 9% | ░░░░▒▒▒▒▒▒▓▓▓▓▓▓▓▓██ |
| GmbH (Germany) | 16% | 45% | 32% | 7% | ░░░▒▒▒▒▒▒▒▒▒▒▓▓▓▓▓▓█ |
| AB (Sweden) | 15% | 48% | 30% | 7% | ░░░▒▒▒▒▒▒▒▒▒▒▒▓▓▓▓▓█ |
| AS (Norway) | 24% | 38% | 29% | 9% | ░░░░░▒▒▒▒▒▒▒▒▓▓▓▓▓▓█ |
| s.r.o. (Czech R.) | 26% | 38% | 32% | 4% | ░░░░░▒▒▒▒▒▒▒▒▓▓▓▓▓▓█ |
| Group | 15% | 39% | 38% | 8% | ░░░▒▒▒▒▒▒▒▒▓▓▓▓▓▓▓▓█ |
Each visual bar is 20 characters long — 1 block ≈ 5% of customers.
Rankings — where to focus
Most mature markets (by median)
- SAS (14.4) · 2. International B.V. (12.5) · 3. BV (11.3)
Highest "advanced user" share (≥ 20 pts)
- SAS 17% · 2. International 14% · 3. BV 12%
Biggest activation opportunity (% Dormant)
- s.r.o. 26% · 2. AS (Norway) 24% · 3. Sp. z o.o. (Poland) 18%
Largest absolute dormant populations (# customers at 0 points — where a campaign has the biggest reach)
- A/S 46 · 2. AB 34 · 3. GmbH 33 · 4. s.r.o. 27 · 5. B.V. 27
Feature Adoption — Power Users (score = 3)
Customers using a feature at the highest level.
| Company | #1 | #2 | #3 |
|---|---|---|---|
| A/S | kpi (128) | cstockContainers (47) | frameworkagreements (32) |
| AB | kpi (60) | frameworkagreements (34) | draganddrop (32) |
| AS | kpi (39) | cstockContainers (23) | frameworkagreements (12) |
| B.V. | kpi (83) | draganddrop (23) | frameworkagreements (12) |
| BV | kpi (40) | frameworkagreements (6) | cstockContainers (5) |
| GmbH | kpi (68) | draganddrop (20) | frameworkagreements (13) |
| International B.V. | kpi (51) | draganddrop (8) | cstockContainers (8) |
| s.r.o. | kpi (27) | draganddrop (5) | cstockContainers (1) |
| SAS | kpi (19) | draganddrop (4) | frameworkagreements (2) |
| Sp. z o.o. | kpi (35) | draganddrop (7) | cstockContainers (5) |
kpiranks #1 in every company, andframeworkagreements,cstockContainersanddraganddropeach appear in 6+ companies' top-3 — these four are the proven premium features.
Feature Adoption — Mainstream (score = 2)
| Company | #1 | #2 | #3 |
|---|---|---|---|
| A/S | ordersOverview (222) | certificateDownload (209) | quotationsOverview (152) |
| AB | certificateDownload (137) | ordersOverview (123) | quotationsOverview (92) |
| AS | certificateDownload (50) | ordersOverview (47) | quotationsOverview (44) |
| B.V. | certificateDownload (108) | quotationsOverview (106) | ordersOverview (95) |
| BV | certificateDownload (50) | quotationsOverview (49) | 3dimages (44) |
| GmbH | certificateDownload (130) | quotationsOverview (111) | ordersOverview (90) |
| International B.V. | certificateDownload (90) | quotationsOverview (73) | ordersOverview (70) |
| s.r.o. | certificateDownload (58) | ordersOverview (43) | quotationsOverview (42) |
| SAS | certificateDownload (27) | quotationsOverview (24) | savedBaskets (20) |
| Sp. z o.o. | certificateDownload (67) | quotationsOverview (62) | savedBaskets (39) |
certificateDownloadis the universal #1, and the trio orders / quotations / certificates cover 28 of the 30 top-3 slots. These are the self-service foundations.
Recommendations
- Activation campaign targeting the 227 dormant customers (15% of the base) — biggest potential uplift in A/S, AB, GmbH and s.r.o. by absolute volume; highest ratio in s.r.o. and AS.
- Scale the "SAS/International playbook" to mid-tier entities (AB, GmbH, AS): both leaders have low dormancy and high Engaged share, suggesting deliberate onboarding/enablement is the differentiator, not market size.
- Double-down on
kpi— it is already the top-3 power-user feature group-wide. Any friction-reduction or marketing of this module has 10-country leverage. - Position
frameworkagreementsandcstockContainersas the next step for the Engaged tier (medians 7.5–11) — these are the features most correlated with advancement into the power-user bucket. - Review s.r.o. (Czech R.) specifically — the only entity with a median of 5.0 and a 26% dormancy rate; worth a country deep-dive before applying group-wide initiatives.
